2nd screen @ nabshow april 6-7, 2014

2nd Screen Sunday 2nd Screen Sunday returns to NAB Show, the world’s largest electronic media show, on the afternoon of April 6, 2014 at Encore Hotel in Las Vegas for an afternoon of thought leadership from the innovative pioneers of 2nd screen technologies. Following up on last year’s sold-out NAB Show event,  2nd Screen Sunday focuses on real-world, case studies about how both broadcasters and brands are monetizing the 2nd screen through advertising and commerce. You may purchase an individual pass to this Workshop or attend as part of your SMART or Conference Flex Pass. Featured Presenters: Keynote: Mike Park, Twitter 

Scott Brown, Nielsen 

John Dixon, Comcast 

Bill Reiter, Fox Sports 1

Fisrt Row: Ian Aaron, ConnecTV; Trey Courtney, Mood Media; Thomas Dodson, OVGuide.com; Guy Finley (not pictured), MESA / 2nd Screen Society; Field Garthwaite, IRIS.TV; Balaji Gopinath, Turner Broadcasting; Brent Horowitz, BrightRoll; Sreekanth Kannepalli, Microsoft Second Row: Sandy Khaund (not pictured), Turner Broadcasting; Christy King, UFC; Will Law, Akamai; Andy Liu, BuddyTV; Jeremy Lockhorn, Razorfish; Neal Modi, Revenue and Operations Kargo; Kelly Moulton, Never.no; Chuck Parker (not pictured), 2nd Screen Society Third Row: Rachel Payne, FEM Inc; Brian Ring, Ring Digital LLC; Scott Rosenberg, Roku; Miles Weaver, Piksel; Ben Weinberger, Digitalsmiths; Ron Yerkes (not pictured), Turner; Evan Young, TiVo Here’s What They’re Speaking About

• How to Handle the UX Challenge of Living Room and On the Go
• Video Ad Monetization with a Companion or Viewing Experience
• Next Gen Living Room: Finding and Viewing Your Content on the Big Screen
• Finding and Viewing Your 2nd Screen Content on the Big Screen
• Proven Ways of Engagement: Stats, Quizzes and Bonus Content

More 2nd Screen Sessions at NAB Show:  To attend the below Sessions, a Session 3-Pack, SMART or Conference Flex Pass is required. Second Screen and the Cinema: Real-World Case Studies Sunday, April 6  This session will explore two theatrical second screen case studies – The Little Mermaid and Nightmare Before Christmas from The Walt Disney Studios. The session audience will also get a chance to try out the second screen experience with a short demo, so bring your iPads and feel free to download the app here. Moderator: Chris Witham, The Walt Disney Studios; Panelists: Kumari Bakhru, The Walt Disney Studios; Sean Madden, The Walt Disney Studios; Scot Bradford, Deluxe Digital Studios Creative  Integrated First and Second Screen Experiences Monday, April 7  The session will explore the early efforts of providing an integrated experience between first and second screen applications, as well as discussing the real opportunity to offer a consumer experience, where consumers can use the tablet for an attractive interaction experience. Presenter: Michael Lantz, Accendo Second Screen Audio Management Monday, April 7  This paper will discuss some of the specific challenges and solutions, including how mobile and tablet listening environments and reproduction equipment differ from typical home consumption of linear broadcast, how to augment existing loudness management processes to account for second screen devices, and how to provide a greater amount of perceived consistency and quality while reducing end customer complaints. Presenter: Mike Daskalopoulos, Linear Acoustic